We are using an incredible vendor named SimpleReach. They give a marketer the same metrics the newsroom uses: pages, views, etc., also social referrals. How much traction is the content getting compared to editorial content? Secondly, is it trending on the social web, and if it is, what can we do to amplify it? Meredith Levien, CRO, The New York Times
Before working with SimpleReach, it was like having a coach tell you everything you should do, after the game was over. Now we get insights in real time, and it’s completely actionable. From an investment perspective, it’s far more efficient compared to traditional efforts. Luke Kintigh, Global Content and Media Strategist, Intel
Luke Kintigh [global content and media strategist at Intel] has figured out how to play brand publishing “Moneyball.” Central to playing Moneyball is a robust data set, and for this, Intel partnered with SimpleReach, which provided Intel with real-time analytics about how its posts were performing and where its referral traffic was coming from. John McDermott, Digiday
SimpleReach was doing native advertising before native advertising was cool. … The “next generation” of content measurement and distribution, according to SimpleReach, is being able to show actual return on investment on content for advertisers and brands. Erin Griffith, Fortune
Find out how Intel increased traffic to iQ by Intel and improved content marketing efficiencies by using SimpleReach’s predictive analytics to identify and amplify trending content across multiple channels.Read the Case Study
SimpleReach and Digitas are proud to announce the Brand Content Index, the industry's first performance benchmarks for branded content.