SimpleReach brings all your content data together — articles, videos, or anything else — into a single, customizable view of performance across all sites, social channels, and third-party publishers.
With a glance at a dashboard, see how your content is doing and what’s trending at any given moment. Zoom out to get the overall brand health perspective, and zoom in to the granular performance of any individual article or video. Plus, share a non-editable version of any dashboard with colleagues.
SimpleReach makes it easy to evaluate how your content has been performing with detailed reporting capabilities in any web browser. Export data cuts at any time to dive deeper into performance over a specific period and see trends and correlations.
When you have a potential winning piece of content on your hands, SimpleReach’s predictive score lets you know. Determine which articles should receive additional paid distribution spend, and which ones are best pulled off the shelf.
See immediate ROI by re-allocating precious media budget to amplifying content that’s already resonating with your audience.
The holy grail of content marketing performance measurement is to close the content marketing loop — capturing every piece of content data, making it useful, and connecting it to outcomes.
SimpleReach is easily synced with most data management platforms to make it easy to send your content engagement data downstream — plus a powerful tag management system enables real-time content amplification and smarter ad targeting.
Global Content + Media Strategist, Intel
Social video is the modern-day Tower of Babel. Video is not just dispersed across unique platforms such as Facebook, Instagram, and Snapchat — and now new video platforms like Facebook Watch and Instagram’s IGTV — but each platform offers different formats, different ways to engage, and different ways to measure performance.
With finance companies increasing the percentage of their often billion dollar advertising budgets spent on owned and branded content, the team here at SimpleReach wanted to take a look at how finance brands are utilizing branded video to differentiate themselves from each other in the market.