simplereach.com
  • Product

    Shared Reports, Campaign Updates, and More!

    It’s a new year and we’ve been hard at work adding new features and improving existing ones. A few highlights we’d like to share with you: Information Architecture & Navigation Changes For the last few years there wasn’t much you could do in the user settings area of SimpleReach – mostly change your email address […]

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  • Newsletter

    Content Marketing Review – Week of January 13th

    The combination of Content Marketing and Analytics has become paramount to the success of many companies. Facebook’s algorithm changes and HubSpot’s new “Campaign” app emphasize the importance of strategic marketing planning.   AdAge – Facebook’s News Feed Changes Will Require New Marketing Strategies Facebook created a new algorithm in attempt to deliver more relevant news […]

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  • Product

    Introducing Summaries

    We’re excited to announce the launch of summaries! Summaries are a quick and easy way for publishers to understand high level trends across social networks, including top content, authors, tags, and categories. Generate summaries for the last 7 days, 30 days, or for a particular month to get detailed reports about what content people are […]

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  • Newsletter

    Content Marketing Review – Week of Dec. 1-7

    Last week was big in terms of native advertising on social media platforms like Facebook with their algorithm change and Tumblr with their new ad product. With digital impacting media in big ways, Mediata startups popping up, discussions over the intersection of editorial and advertising, and revenue-generating viral content are hot topics.   Ad Age […]

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  • Newsletter

    Content Marketing Review – Week of Nov. 24-30

    Last week, studies supported the growth of native advertising and social media as a main driver of SEO, reinforcing the sponsored content trend driven by publishers and social networks. Branded video tactics are presented as native advertising seeps into digital video. And the much anticipated FTC meeting on native advertising stirs encouragement for guidelines and structure. […]

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  • Data Engineering

    Why we use D3 and Ember for Data Visualization

    When visualizing data on the web, there are two things that we need to think of, the DATA and the DOM. D3 is the go-to visualization library because it’s a flexible and data-driven approach to DOM manipulation; D3 does the complicated math so we can think more about data and visualization. Ember is a MVC […]

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  • Newsletter

    Content Marketing Review – Week of Nov. 17-23

    Emphasis on the importance of content marketing has never been more prevalent as researchers like eMarketer re-estimate even higher growth for the tactic and evidence supporting its success are brought forth by Econsultancy and Edelman. Meanwhile, technology aimed at native advertising in video and mobile hit the ground running with Sponsify and ESPN’s SportCenter mobile […]

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  • Culture

    We’re the Marmite to Your Banana

    For about six months the “request a demo” form on our marketing site included a textfield with the question, “Are you the jelly to our peanut butter?” We loved the playful approach but figured we’d have to change the copy shortly after launch to something more instructional. After all, how many people would answer such […]

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  • Newsletter

    Content Marketing Review – Week of Nov. 10-16

    This past week, The New York Times and Thrillist announced new native platforms regarding content and commerce respectively. Content.ly and Sharethrough ramp up their sponsored content services to brands and publishers. And OneSpot raises $5.3 million to turn standard display ads into sponsored content.   The New York Times – Marrying Companies and Content Contently […]

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  • Data

    Content Believes in Second Chances

    Evergreen content is the Holy Grail for some online content creators and publishers. For those who do not know what “Evergreen Content” is, it is basically the content that blossoms (drive referrals) yearlong, and thus the name “Evergreen”. The goal of this blossoming content is to get lots of engagement in the form of activity [...]

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  • info@simplereach.com

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